Word of the day: Click Fraudby the pureversity team
| word: Click Fraud | pronunciation: Klik Frawd | Definition :A type of online fraud where automated scripts or human users repeatedly click on pay-per-click (PPC) ads to generate fraudulent revenue.In the words of famous people :
hypothetically speaking ......
who do you think would be describing Click Fraud here?
(obligatory disclaimer: they didn't actually say it)
“
Click fraud is like fake customers walking into a store just to waste time and inflate visitor numbers
”
Question & answer time :
take a wild guess!
drag the slider to select your answer
What percentage of online ad traffic is estimated to be fraudulent?
01000
Did you know? 3 astonishing facts about Click Fraud :
1.Click fraud costs advertisers billions of dollars each year.
2.Some attackers use botnets to automate click fraud.
3.Search engines use AI to detect and block fraudulent clicks.
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Word of the day: Click Fraudby the pureversity team
Like our teensy lil’ explainers? Get more cybersecurity word updates in your inbox:Have a story or experience you’d like to share? We wanna know: 